Website Copywriter Tips: Write Web Copy for People Not Technology

Every website copywriter faces a trap – Search Enginitis. Writing web copy with technology makes sense, but writing web copy for people makes the sale. Here are two ways to connect with people across broadband and create web copy that sells.

Your website looks great: solid words, easy navigation, graphics just so, and maybe even a bit of flash with some multimedia. But customers are not buying.

The Technology Trap

You wonder if it’s the web copy itself. How can that be? You remembered the two key mantras of powerful web copy – “write for the search engines” and “write for the medium.”

Your web copy used appropriate keywords to help search engines find you and traffic is up. Surely, customers enjoy reading your content because your web copy is laid out with the internet in mind using:

• short sentences
• brief paragraphs
• bullets

Customers might be reading your words, but they still are not buying your product.

Chances are your web copy has been optimized for technology not people.

Even on the internet, selling is still about connecting to people. Selling on the internet means writing web copy for people not technology. So how do you press the flesh across broadband? Start where brick and mortar relationships do – trust. Why not become the trusted provider in your marketspace? Your web copy can use words to raise your credibility in at least 25 different ways.

Here are two ways to craft web copy for people not technology:

• write the way customers speak.
• replace your pitch with a theme.

Write Web Copy for People Not Technology Step 1:

Write the way people speak. People instinctively trust strangers who speak like them.

If you find this article useful, how would you tell someone? Are you really going to say, “I read an unusually amazing web copy article that fundamentally increased my sagging sales”? Not likely.

Weak web copy, not everyday people, uses too many modifiers. “Amazing,” “fundamentally,” and “sagging” weaken trust. How’s your site for modifiers?

Give your web copy the finger test.

You might not want fingerprints on your screen, so I suggest printing a copy of your homepage content.

• put your baby finger on the first modifier you can find.
• put your ring finger on the next adjective or adverb.
• repeat until you run out of modifiers or fingers.

If your page is a handful, you’ve got too many modifiers and your web copy is hype-heavy, not trustworthy. In addition to giving readers web copy that matches how they speak, it helps to give them time to get to know you.

Write Web Copy for People Not Technology Step 2:

Replace your pitch with a theme. Customers need time before they trust.

They will get used to your site in tiny steps, so hold off selling; buy some time with thematic web copy. Have a theme for your site, introducing your offer only after your customer feels comfortable.

Themes are a subtle form of repetition because they continually reinforce a single concept. Repeated exposure to an idea usually makes it familiar and safe. Remember the first time you used instant messaging or the family car – not so scary now.


Read Also

13 Comments on Website Copywriter Tips: Write Web Copy for People Not Technology

That is very interesting, You’re an overly professional blogger.

I’ve joined your feed and stay up for in quest of more of your excellent post.
Additionally, I have shared your site in my social networks

Nice answers in return of this question with firm arguments and describing all about that.

I know this web site provides quality depending articles or reviews and extra information, is there any other web page which presents these
stuff in quality?

I’m amazed, I have to admit. Rarely do I encounter a blog that’s
equally educative and interesting, and without a doubt, you have hit the nail on the head.
The issue is something too few people are speaking intelligently about.
Now i’m very happy I came across this in my hunt for something regarding this.

After I originally left a comment I appear to have clicked
the -Notify me when new comments are added- checkbox and from now on whenever a comment
is added I recieve four emails with the exact
same comment. Is there a way you are able to remove me from that service?

This post is worth everyone’s attention. Where can I find out more?

Hello to every body, it’s my first pay a visit of this weblog; this
web site carries remarkable and in fact fine stuff for visitors.

Obtain the newest 918kiss 2021 client download with livemobile88 (918kiss.treatment).

All video game consumer depends on day and ready to engage in. Sign up login id and
download the overall game app from website and you are
ready to travel.

Magnificent web site. A lot of useful info here. I am
sending it to a few pals ans additionally sharing in delicious.
And of course, thank you on your sweat!

Simply wish to say your article is as amazing. The clearness in your post is simply nice and i could assume you are an expert
on this subject. Fine with your permission let me to grab your RSS feed to keep up to date
with forthcoming post. Thanks a million and please carry on the enjoyable work.

What’s up, this weekend is pleasant designed for me, for the reason that
this time i am reading this great informative paragraph here
at my residence.

Awesome things here. I’m very happy to look your post.
Thank you a lot and I’m having a look forward to contact you.
Will you kindly drop me a e-mail?

Leave a Reply

Your email address will not be published.

%d bloggers like this: